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About us

Visit GoodPlace – the sustainable travel agency

GoodPlace is everything that the enthusiastic traveler is looking for; A cycling and outdoor agency, exploring destinations that include a wealth of natural beauty, vibrant history, rich culture and superb biking.

Travelling and the bicycle have been in a serious committed relationship for centuries, as just about every environment you wish to explore is accessible with a trusty bike. And the world is always eager to offer options aplenty for leisurely paddlers and hardcore asphalt-eaters alike.

Our mission

Our mission is to create authentic and unique experiences for our guests while supporting responsible trade and nature preservation. With our sustainability policy, we aim to minimize negative effects on the natural and social environment and maximize benefits to local businesses supporting them towards sustainable management. Therefore, we develop our tours working with nature, being friendly to travelers and locals at the same time. Active, adventurous, healthy, green and local. These are the main things that identify us as a cycling and outdoor tourism agency.

Visit GoodPlace®

je zaščitena blagovna znamka podjetja Visit Goodplace d.o.o., turistične agencije, specializirane za trajnostni outdoor turizem. Podjetje je registrirano pri Okrožnem sodišču v Ljubljani z matično številko 6331033000 in osnovnim kapitalom v višini 15.000 EUR. DŠ SI94217238.

Agencija je specializirana za tuje trge, zato so marketinške vsebine objavljene izključno v tujih jezikih. Za vsa povpraševanja in vprašanja se lahko obrnete na [email protected].

Well prepared
A proper outdoor experience requires the right preparation, skills, practice and well prepared sense of know-how. We cannot do everything, but what we do – we do it well.


We rely on locals
Active holidays in Slovenia are extremely popular. But only if you know where to go, when and how to do it – it can become an unforgettable experience. We’re locals helping you organize the trip of the lifetime.

Tailor-made adventures
Flexibility creates a unique experience. We are here for you to plan a tailor–made adventure adjusted according to your capabilities and needs.

Sustainable Tourism
We strive to preserve the environment, promote local culture & products, while motivating our partners & clients to do the same. Cycling routes are a great example of sustainable, environmentally friendly tourism and the only path to long-term success.


All GoodPlace members share their enthusiasm and deep passion for the outdoor sports, love of biking, travel and adventures, knowledge of the region and fun spirit. Our perfectly sized team is building their dreams upon creating tours with carefully selected trails, always in search for new destinations and inspiring environment, all topped off with fun and the desire to share all of their knowledge with you.

Jan Klavora

One of the first gentleman of GoodPlace, a founder and partner. He is a man of action, switching from words to concrete actions in record time. An avid cyclist with a green heart. He immerses himself in each task with great passion and dedication. Creator of sports tourism products and head of GoodPlace’s cyclist tourism section. His main asset is his excellent orientation that guides him in the right direction in life and at work.

lipica horses with bike

Jana Apih

The first lady of GoodPlace, a founder and partner. She is an ambassador of green “development” and a big supporter of teamwork. She deeply believes that greatness can only be achieved by networking and collaboration. This green traveler and sportswoman is radiating energy that connects people, showing the remarkable ability to empower others to see the solution in place of encountering problems.

katja defrančeski

Katja Defrančeski

Katja is the perfect fit to GoodPlace team, sharing her enthusiasm for outdoor activities, a creative environment and interesting work in diverse fields. Finding her way back to her soul team, she introduced a fresh and simple energy, with effective solutions to the product creation. An organizer by heart and a partner, she easily spreads her never ending energy, making sure that the outcome she provides gives clear, simple and comprehensive results. She is constantly in search for balance, finding her peace in travels, tasting good food and wines and can always be found in a good company.

mtb trail

Matija Klanjšček - Matic

Being a geodesist by profession, Matic had been active in the field of cartography and marine hydrography for a long time, he made a decision to start his own business (and later on to join the GoodPlace team), which is partly connected with primary expertise of spatial informatics and gradually more and more with mountain bike guiding and the growth of tourism products related to it.  During his youth he was active in sports, particularly in athletics at the beginning, but later on he was more devoted to mountaineering challenges. As climbing and expeditions took a lot of time, the passion for alpinism was progressively replaced by cycling. In recent years, mountain biking connected with guiding, which represents the basic form of spending free time, and gradually also working time actively, has stood out.

Sustainability policy of Visit GoodPlace

We are devoted to protecting the environment and reducing our negative impacts on nature. We commit ourselves to act in the following way in order to preserve the environment:

  • respect environmental protection legislation,
  • monitor the impacts of our activities on the environment,
  • fulfill the objectives and measures set in the Sustainablity policy,
  • educate employees about our Sustainability policy, objectives and actions
  • inform guests and suppliers about our efforts to reduce the negative impacts of our activity on the environment and encourage them to participate and support us,
  • promote sustainable mobility and other environmentally friendly practices among our employees.

We pay special attention to the following areas:

Energy consumption

In our office we use energy saving lighting and energy efficient equipment. Our electronic devices are set on energy saving mode. In the winter we turn off the heating after working hours and during summer we do not use air conditioning. Instead, we use natural ventilation. Office light switches and heaters are equipped with stickers encouraging our staff to turn them off when not in use.

Water consumption

At Visit Goodplace we use water carefully. There are colorful stickers next to both office taps, encouraging our staff to save water.

Waste management

We strive to reduce the amount of waste produced in the office, especially the amout of plastic. For this purpose, we purchase goods without or little packaging. Goods are purchased in bulk where possible. We also separate our waste (paper, packaging, glass), which is then disposed to appropriate city containers and recycled.

Consumption of other resources (paper)

Visit Goodplace is reducing paper consumption by focusing on digital marketing and online communication. Printing of the remaining materials is planned carefully and precisely to avoid residual unused materials. We use certificated recycled paper.

Transport reduction

In order to reduce transport, we follow sustainable principles by minimizing number of business trips, choosing more sustainable ways of transport and combining several activities in the same region, so we only make one trip to the area instead of several ones on different dates. When the nature of our work permits us to work individually, we work from home.

HR Policy

In our company we ensure good working conditions. We respect national and international legislation in the field of labor and human rights. Staff members are provided with regular education and training programs and are aware of company sustainability policies, objectives and measures.

Purchasing policy

At Visit Goodplace we are aware that by purchasing local goods and services we contribute to the wellbeing of the local community. Our purchasing policy therefore prioritizes local products, as well as environmentally responsible products and products carrying sustainability certificates (fair trade, organic, FSC etc.).

Travelife Partner Award

Visit Goodplace team is happy to announce that we are engaged with the Travelife for Tour Operator & Travel Agents scheme. Travelife is an internationally recognized, GSTC-Global Sustainable Tourism Council accredited training, management & certification program in sustainability in tourism. It is a three-stage certification program for tour operators and travel agents: (1) Travelife Engaged; (2) Travelife Partner and (3) Travelife Certified. We are at stage 2 – Travelife Partner.

The Travelife Partner award is a recognition of our commitment towards social and environmental sustainability. We are complying to more than 100 criteria related to sustainability management, office operations, working with suppliers and customer communication. We are working towards further improvements aiming to eventually comply to the Travelife Certified criteria.

Our sustainability achievements of 2019 and 2020 are collected in this Sustainability report.

Sofinancirani projekti


Polno ime operacije: Razvoj in trženje trajnostnega integralnega turističnega produkta Bike Slovenia Green

Trajanje projekta: 5. 3. 2018 – 5. 3. 2021

Skupna finančna vsota projekta: 164.700,00 EUR (z DDV)

Glavni cilj projekta je razviti, promovirati in tržiti inovativne zelene tematsko obarvane kolesarske turistične produkte tako v destinacijah kot tudi na nivoju integralnih turističnih programov. Namen operacije je razviti trajnostni integralni turistični produkt Bike Slovenia Green ter lokalne Bike Slovenia Green kolesarske zanke v izbranih destinacijah, ki bodo osnovane na lokalni snovni in nesnovni dediščini posameznih destinacij. Inovativni kolesarski turistični produkt Bike Slovenia Green se razvija v partnerstvu z izbranimi Slovenia Green destinacijami in ponudniki. Iz tega sodelovanja si obetamo naslednje rezultate: – Testiran model razvoja trajnostnih kolesarskih turističnih produktov v Slovenia Green Destinacijah
– Prenos modela na ostale Slovenia Green Destinacije in med ponudnike po zaključku projekta
– Testiran model razvoja trajnostnih turističnih produktov, ki jih bo podjetje z lahkoto valoriziralo z razvojem novih trajnostnih turističnih produktov
– Razvoj novih integralnih turističnih produktov po isti metodologiji
– Razvoj inovativne digitalne platforme s pomočjo katere bomo lahko učinkovito načrtovali potrebe kupcev ter obseg izvajanja Bike Slovenia Green
– Izboljšanje distribucijskih poti in komunikacijskih kanalov


Naložbo sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj.
Več o Evropskih skladih:




Trajanje sejma: 16. – 17. februar 2019

Kraj: Los Angeles, ZDA

Februarja 2019 smo se udeležili mednarodnega sejma Travel & Adventure Show v Los Angelesu. Namen udeležbe je bila okrepitev delovanja na ameriškem trgu oziroma privabljanje več kolesarjev iz ZDA na naše ture po Sloveniji in na Hrvaškem. V ospredje marketinških aktivnosti na sejmu smo postavili naš produkt Trans Slovenia, za katerim stojijo 4 daljinske kolesarske poti, ki povezujejo večino Slovenije. Dobili smo tudi priložnost, da produkt Trans Slovenia v 10 minutah predstavimo na odru Lonely Planet. Sejma se je udeležilo preko 35.000 udeležencev.

Operacija je bila za sofinanciranje izbrana na Javnem razpisu za sofinanciranje individualnih nastopov podjetij na mednarodnih sejmih v tujini v letih 2019-2020.

Naložbo sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj.
Več o Evropskih skladih:

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